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A

Accessibility:

The design of a website to be usable by people with disabilities.

Alignment:

The positioning of elements in relation to each other, such as left, right, center, or justified.

B

Brand Identity:

The visual and conceptual representation of your business, encompassing elements like logo, colors, typography, imagery, and voice.

Brandmark:

A logo composed of a graphical element (e.g., Apple, Target).

Breadcrumb Navigation:

A trail of links that shows the user’s current location within a website.

Balance:

The distribution of visual elements in a design to create a sense of harmony.

C

Call to Action (CTA):

A prompt encouraging users to take a specific action, such as making a purchase or signing up.

Conversion:

When a user completes a desired action, such as making a purchase or filling out a form.

Contrast:

The difference in brightness or color between elements.

D

Design System:

A collection of reusable components that define a brand’s visual and interactive elements.

F

Font (Typeface):

A collection of characters with a specific design.

Font Family:

A group of fonts with similar characteristics.

Font Size:

The size of the text.

V

Vector Graphic:

An image created from mathematical equations, making it scalable without losing quality.